Xorbia, the leading viral event ASP, offers a unique combination of services, including automation tools to streamline registration, an event marketing engine to maximize attendance, and wizard tools that assist planners mine their customer database and optimize events attendance over time.
Leveraging the power of the Internet, Xorbia's campaign management system is a complete direct marketing engine tailored for events. Going beyond automated email messaging, Xorbia incorporates targeted 1:1 marketing throughout the event management process, helping achieve higher registration rate.
Segment your contact list into groups based upon past participation and demographics, such as customers vs. prospects, past attendees vs. new members, etc.
Send highly personalized invitations and other targeted communications based upon audience segmentation
Create custom e-mail campaigns for different participant types (such as VIPs vs. general attendees), offering customized messaging, special activities, and unique pricing
Generate comprehensive campaign reports, tracking each communication wave by group and media type. Easily identify trends and optimize your messages and offers.
Send targeted reminders and follow-up messages based upon response rate. For example, send a special reminder to all VIPs who have not responded.
