Fast growing organizations are implementing the direction and suggestions outlined by influential marketing authors from around the world. Their thoughts about organic growth are the very basis for event planners experiencing tremendous growth.

Rather than marketing at the consumer, a planner should seek to maximize the spread of information from attendee to attendee. In order to show how to make your idea infectious, our tool lets you identify your powerful 'sneezers', where your 'hives' lie, and apply the concepts of critical velocity, vector, medium, smoothness, persistence, and amplifiers. The now-familiar idea of viral marketing is one very specific form of "ideavirus" marketing. Xorbia has built its product as a tool for event planners that will enable their loyal customers to organically attract others to the event that they wouldn't normally be able to reach.

Xorbia was founded after a timely indentification of the pace at which event planners across the country were growing attendees to their events through an existing low-level electronic event invitation tool in the marketplace. These organizations were growing at unprecendeted rates based on basic formulas outlined by contemporary e-marketing professionals and marketing organizations. The free tool helped execute the formula.

Although the low-level tool helped grow (in some cases start) these organizations, they quickly began to crave greater control over branding and continued organic growth that the low-level tool was not able to provide. Xorbia was founded to provide a branding and continued organic growth solution that could not just facilitate the proven marketing formula but improve it.